Competir por atenção

Escrito em Maio 11, 2011 - Na categoria Diversos | Comente

UM TEXTO muito interessante de Brian Solis – The End of the Destination Web and the Revival of the Information Economy:

The future of media is evolving and its direction is far from certain. What’s clear however, is that any media organization or business will have to compete for attention in this information economy in real time and over time. This is about competing for the future by competing for the moment. The consumer of the future is visible today as they’re always on. The interest graphs they weave within social networks serve as qualified information networks that can amplify information with unprecedented speed, efficiency and personalization. It creates a human algorithm that brings to life an awakening and revolutionary reality; we are now reaching an audience with an audience of audiences. They’re no longer consumers, but stakeholders in the information economy.


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